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 The energy drink market is growing rapidly throughout Canada and as it grows, consumers will continue to seek unique and innovative products. Consequently, many young adults are now mixing spirits and energy drinks. This is how the new market segment of alcoholic energy drinks was born. However, few products are offered in this market segment, this is the reason why MOJO's arrival is right on time! MOJO is an alternative alcoholic beverage (7% alc./vol.) with guarana, a berry from the Amazon Forest containing more caffeine than the coffee bean. MOJO was entirely developed in 2004 by Blue Spike Beverages and launched in the summer of 2005 in the Quebec Market. Blue Spike is the brand owner of MOJO and is involved in all aspects of commercialization of the brand including advertising and promotion, except in Quebec where Cidrerie Solar handles the management and promotion of the brand. MOJO won several design awards for its colourful & trendy packaging such as the GRAFIKA award in Quebec and the "Applied Arts Design & Advertising" Annual Prize in Canada. MOJO is available in convenience and grocery stores in Quebec (not available at SAQ) and in liquor board stores in other Canadian Provinces. In 2010, MOJO launched two new additions to its Quebec portfolio: a Pink Lemonade flavour and a 473 ml can of its Strawberry-Kiwi flavour. Flavours: • Quebec:
• Remainder of Canada:
Packaging: Plastic bottle of 330 ml with resealable cap Sold individually or in 4-packs Aluminum 473 ml can (Strawberry-Kiwi flavour only) |
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